Saturday, August 29, 2009
Social Media for Non-profits workshop
Yesterday as we hosted a number of non-profit organisation representatives it was exciting to see how these non-profits would use Social media as part of the organisation strategies. It was also an opportunity to have members of the Reconstructed Team (Craig Ross (in image above), Brent Williams and Clinton Liederman) to facilitate the workshop. The day was a huge success as we not only managed to get the participants excited about Social Media but we also explored way of how it could be used practically within the various organisations for Social Change.
Some of the topics covered that got the participants talking was the use of blogs, micro-blogging and mobile phones as part of the organisation to engage with various stakeholders. Some of the challenges for many of the non-profits were the lack of resources (E.g. bandwidth, having staff dedicated to social media strategy etc). However, during the workshop we were able to discuss a basic Social Media strategy that could support Non-profit organisations. Using the following steps as part of the Social Media strategy proved to be useful to the participants:1)listening 2) participating 3) creating 4) building networks and 5) evaluating.
At the end of the day all the participants managed to start a blog, micro-blogging, get involved with social networks and draft a basic social media strategy for their various organisations.