Thursday, June 23, 2011

The Digital Transformation of Healthcare

Can Social Media Save Lives?

n recent years, social networking services like Facebook and Twitter have affected many sectors of the global health care industry, from doctor-patient communication to medical research to hospital management. In this exclusive webinar, four leading experts will explore the implications of social networking technology for the future of medicine. Topics will include:
  • How patients are using social networks to learn more about their conditions and seek treatment information, thereby facilitating the provider-patient relationship and realizing efficiencies in the health care system.
  • Crowd sourcing medical research: how social networks can facilitate data collection.
  • The networked care center: how social media is changing hospital management.
  • How health care professionals can manage social media risk.

About the Panel:

Marc Monseau, Johnson & Johnson

Marc Monseau has spent the past few years as Director of Corporate Communication and Social Media for Johnson & Johnson where he is responsible for a wide range of activities related to the social web, including launching the company’s official blog and twitter account, @JNJComm. In this role, Marc has also worked closely with his colleagues throughout Johnson & Johnson to help them develop and execute digital and social stragtegies. Most recently, Marc created MDM Communication to provide advice and counsel for other companies to help them too find their voice in the digital world.

Mark Ryan, MD

Dr. Mark Ryan works at the Department of Family Medicine, Virginia Commonwealth University Medical Center and is also a member of the Mayo Clinic Center for Social Media Advisory Board. Mark is interested in how social media can support development of collaborations and partnerships across distances, and how social media can be used to promote patient empowerment, health and wellness, increased access to medical care, and patient-centered care. He is an active participant in the #hcsm and #MDchat Twitter chats, and is a contributor to the Social Media Healthcare blog.

Meghan M. Hannes, CyberFactors

Meghan Hannes is the Director of CyberFactors and possesses nearly 10 years of cyber underwriting experience, designing and pricing privacy, network security, and intellectual property insurance programs for Fortune 500 companies and 1B+ organizations. Meghan carries extensive knowledge of regulatory, legal and financial exposures presented by advancements in technology, all acquired during her time as a senior underwriter at Chubb Group of Insurance Companies and The Hartford.

Jake Wengroff, Moderator, Frost & Sullivan

Jake Wengroff is the Global Director of Social Media Strategy and Research for Frost & Sullivan. Jake evaluates the various technologies, vendors, influencers, vertical markets, and end-users in the social media ecosystem, providing guidance in Frost & Sullivan’s Market Engineering studies, Market Insights, Best Practices research, white papers, and other research.

#Social Media Today

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