WHAT IS SOCIAL MEDIA

Many of you interested in search engine optimisation or internet marketing may have heard of the term social media. It is a phrase that gets thrown around a lot nowadays in the search engine marketing world but, upon questioning, many people do not know what social media actually is and what types of websites are classed as social media websites.

So what is social media?

Essentially, social media incorporates the online technology and methods through which people can share content, personal opinions, swap different perspectives and insights into world issues and generally discuss the evolution of media in itself.

Social media website content can come in many shapes and forms:

• Text - text is often used to put across opinions or write blog posts.
• Images - images and photos can display anything from holiday photos to shots by professional photographers.
• Audio - social media lets you create podcasts for users to download.
• Video - video sites mean that you'll be able to record a video of your child's birthday for friends all over the world to see.